Brand strategy + brand packaging + creative direction
Sometimes a place isn’t a place at all – but something more like an ambience. Pieced together from ideas. Half-real and hyperreal. Zyzx (named after the mysterious community in california) aims to capture the feeling of those places – at once unforgettable and unimaginable. They can only be described in sensory terms; in vivid colour, in intoxicating scent and in tactile touch.
The brief was to deliver a brand identity for a new candle class, targeted at a younger gen z with the theme ethereal.
Sometimes a place isn't a place at all. Half real and hyperreal.