The Client


Brand strategy + brand packaging + creative direction

A Place

Like Nowhere...

Sometimes a place isn’t a place at all – but something more like an ambience. Pieced together from ideas. Half-real and hyperreal. Zyzx (named after the mysterious community in california) aims to capture the feeling of those places – at once unforgettable and unimaginable. They can only be described in sensory terms; in vivid colour, in intoxicating scent and in tactile touch.

The brief was to deliver a brand identity for a new candle class, targeted at a younger gen z with the theme ethereal.


Sometimes a place isn't a place at all. Half real and hyperreal.

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